Fatima Hasan envisioned Zaaviay, as an affordable Luxury Brand driving her inspiration from the rich cultural history of South Asia, reimagined with contemporary cuts and fabrics. Zaaviay is committed to transcending boundaries, reviving the Region’s rich heritage and bringing it to prominence in Global Fashion.
Fatima has over 18 years of work experience in the national, multinational corporate sector and as an entrepreneur. She has an MBA from IBA and IMD, Switzerland. The brand embodies her personal style and sensibility which she brings to life with her qualified and experienced team of designers and seasoned artisans.