Fatima Hasan, Founder and CEO, envisioned Zaaviay, as an affordable Luxury Brand driving her inspiration from the rich cultural history of South Asia, covering a wide gamut of references including Mughul dynasty, influences of British Colonial rule, philosophy and art, reimagined with contemporary cuts and fabrics. Zaaviay is committed to transcending boundaries, reviving the Region’s rich heritage and bringing it to prominence in Global Fashion.

Fatima has over 18 years of work experience in the national, multinational corporate sector and as an entrepreneur. She has an MBA from IBA and IMD, Switzerland. The brand embodies her personal style and sensibility which she brings to life with her qualified and experienced team of designers and seasoned craftsmen.
When Fatima envisioned Zaaviay, giving back to society was always part of the plan. Zaaviay is committed to women empowerment and inclusivity by providing employment and learning opportunity with a strong focus on e-commerce and digitalisation of businesses.

Zaaviay believes in building long-term relation with its consumers; strong ethics and values define the Brand.