Fatima Hasan

Founder & CEO
Director Creative

Fatima Hasan, founder and CEO of Zaaviay has a strong passion for fashion and love for Pakistan’s traditional craft with sensitivity to Pakistani culture. She has over 17 years of work experience in the national and multinational corporate sector. Fatima has an MBA from IBA and another MBA from IMD, Switzerland. Fatima envisioned Zaaviay as an affordable women luxury brand that embodies elegance, accessibility and unique perspectives. Zaaviay is inspired by Pakistan’s art, culture, craftsmanship and inclusivity. The brand embodies her personal style and sensibility which she brings to life with her qualified and experienced team of designers and seasoned craftsmen.









Ramsha Naseem

Design Coordinator / Senior Designer 

A screen print and embroidery enthusiast with a Bachelor's degree from Asian Institute Of Fashion Design. Ramsha is a senior member in the team with strong eye for details and plays a pivotal role in the bridal team. She is a music lover and an avid reader.








Yamna Khan

Senior Designer 

Yamna khan has a bachelor's in fashion design from the Asian Institute of Fashion Design. She is a creative individual who has a minimalist and contemporary sense of style. She is a selenophile and a pet lover.










Zahra Behram


Zahra graduated from Asian Institute Of Fashion Design with a print and embroidery major. Her design skills and strong aesthetic sense makes her a very dedicated designer with her creative flair and artistic ability. Zahra is a self-taught artist and also has a passion for photography.








Naba Alam


Graduated with a Bachelors Degree in Fashion from the Asian Institute of Fashion Design, Naba expresses her creativity through fashion illustrations and likes experimenting with new cuts and colors. Naba travels frequently and is a shopaholic. 







Munazza Yaqoob


Munazza has a bachelors in Fashion Design from Asian Institute Of Fashion Design. She has strong aesthetics in apparel and embroideries and is highly skilled in sketching. Munazza has an adventurous soul and is a social butterfly.








Asma Qasim Khan


Asma graduated from the Indus Valley School of Art and Architecture with Bachelors in Textile Design, majoring in weaving with a minor in print. She is also a painter, expanding her skillset to include mediums such as watercolor and acrylics. She is an avid reader and a travel enthusiast.








Muhammad Arif

Senior Computer Aided Designer CAD

Muhammad Arif has over 30 years of experience in CAD for screen and digital printing and has worked with leading fashion house of Pakistan. Muhammad Arif is a core member of the design team. He is an avid reader of Islamic studies.







Kashif John

Graphic Designer


Kashif has a Bachelors of Arts from Karachi University. He has a 7-year of work experiences as a Creative Visualizer in both, domestic and multinational companies. In his free time, Kashif enjoys capturing the nature and is a travel enthusiast.









Air Commodore (Rtd.) Syed Anjum Asghar Zaidi (Sitara-i-Imtiaz) 

General Manager Factory


Air Commodore (Rtd.) Syed Anjum Asghar Zaidi has vast experience of production, planning and inventory management. He has a B.E. in Aeronautical Engineering and is also qualified from Air Command Staff college in strategic studies (PAF). His experience of aircraft manufacturing and later managing a large textile knitwear unit gives Zaaviay a cutting-edge competitive advantage in production, planning, quality and logistics management. In his free time, he likes to enjoy long peaceful walks.









Shiraz Salim

Deputy General Manager Operations


Shiraz is a fashion designer with a Bachelors degree in fashion designing and an MBA. He has over 13 years of experience working with leading brands. He is an able designer and a hardcore production professional with  expertise in complete supply chain management and cut-to-pack operating methodology. He is a foodie and travelling enthusiast.








Ayub Farooq Gaba

Assistant Production Planner


Ayub has graduated in bachelors of commerce from Karachi university. He has 6 years of work experience in textile industry. Ayub is a movie buff.









Asghar Ansari

Store Manager 

Asghar graduated from Karachi University with a  Business Degree. He has 8 years of work experience in merchandising and store management with multinational companies. Asghar is a music lover and likes to travel.










M.Hassan Farooqui

Manager Logistics

Hassan is a Bachelor from SIMT University of Karachi, Pakistan with a Degree in Bachelor of Commerce. He and his team, relentlessly supervises the movement and distribution of stock to ensure timely delivery to Zaaviay’s valued customers.  He is a foodie, movie buff and a travel enthusiast.








Zaeem Ahmed

Chief Financial Officer

Zaeem has an MBA from Iqra University and has over 10 years of experience in Finance and Accounting from various reputed organizations. Zaeem and his team play a pivotal role in planning, budgeting and financial risk management. He has strong knowledge of the Country’s regulatory framework including taxation and corporate law. He ensures that Zaaviay strictly operates within the regulatory framework laid down by the Government of Pakistan. He is a passionate cricketer and an avid reader.







Hala Tirmizi

Senior Manager Sales

Hala Tirmizi has a bachelors in commerce from Karachi university. She has over 15 years of experience in sales management from both, domestic and multinational companies. Hala manages her sales team most professionally to ensure ultimate client satisfaction. She is a music lover and is a foodie. 









Ramsha Zohaib

Sales Manager

Ramsha is a graduate from Karachi University in international relations. She is an experienced professional with substantial experience in sales and client management. Her experience and consumer understanding provide Zaaviay with a cutting edge advantage in client acquisition and retention. She is a movie buff and a music lover.







Abdul Moiz

Manager Retail

Abdul Moiz has a Bachelors of Commerce  from Karachi University. He has more than 7 years of experience in sales with leading  brands. He likes to socialize and is a music lover.








Ayesha Hasan

Director Content Creation


Ayesha is a fashion enthusiast and has substantial experience of content creation. Ayesha has a pivotal role in developing both visual and descriptive content. She extensively researches on content creation and disruptive techniques. She is also a member of design finalizing team. Ayesha enjoys baking and is interested in art and crafts.









Rabia Uzair

Director Business Development and Research

Graduated from Greenwich University, she has a 5-year work experience in the broadcasting industry. Rabia is responsible to carry out various research projects and identifying new business opportunities, analyzing data and implementing new strategies. Rabia has a strong insight of fashion and is also a freelance designer.








Roha Baig 

Marketing Manager

Roha Graduated from Durham University, United Kingdom in MSc International Business. Roha has diversified professional experience. In addition to marketing, Roha analyses and interprets data giving Zaaviays e-commerce team a cutting-edge competitive advantage. Roha likes to travel and explore different cultures. She enjoys reading autobiographies and is currently learning to play the violin.







Bilal Imran

Manager Digital performance

Bilal graduated from SZABIST in MS Project Management. Bilal has diversified professional experience in Digital Marketing. Bilal is a key member of the e-commerce team. His PR skills give Zaaviay a breakthrough competitive advantage with Off-page and On-page, digital marketing. Bilal is a travel enthusiast and likes to read.






Nabeel Vohra | Search Engine Optimization (SEO) and ECommerce Website Manager | Zaaviay 

Nabeel Vohra

Search Engine Optimization (SEO) & ECommerce Website Manager

Nabeel Graduated from ILMA University in Computer Sciences. He has a 5-year work experience in Search Engine Optimization (S.E.O) and E-commerce website management. Nabeel likes to swim and is a passionate footballer.